On the heels of her hit single “Vi Mot Världen”, Swedish songstress Veronica Maggio released her fifth studio album, Den första är alltid gratis, last month on May 6th. The title track, which can be translated as “The First One is Always Free”, was unveiled in late March and supported by a video directed by Andreas Öhman.
On the new album, Maggio breaks new ground both in terms of songwriting and production. She describes the lyrics as being more honest and personal and significantly darker than her previous material. Together with some of Sweden’s best producers and songwriters, she has translated her vision into a coarser and more distorted sound with clear pop sensibilities. Long-time collaborators Salem Al Fakir and Magnus Lidehäll return for three co-writes with Vincent Pontare and new recruits include Niki and the Dove, Klas Gullbrand amd Petter Winnberg.